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The World's most expensive christmas cocktail is being launched today at a notorious, London A-list hang-out.
"Flawless", at £35,000 for a glass, promises to break the bank for all but the uber-rich, which some feel is a snub to the rest of us as economists panic over the credit crunch.
The Movida nightclub, which has hosted celebs including Kylie and Dannii Minogue, Jordan and Peter Andre, has already taken a few orders for the drink.
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The Movida nightclub is launching the world's most expensive christmas cocktail
Ingredients in the costly cocktail include a large measure of Louis XII cognac, half a bottle of Cristal Rose champagne, some brown sugar, angostura bitters and a few flakes of 24-carat edible gold leaf, according to The Guardian.
But the real extravagance is an 11-carat white diamond ring - which can be found at the bottom of the glass.
And customers buying the exorbitant cocktail won't go unnoticed. Two security guards will be on watch as the drink is prepared and watch over the client's table until the last sip.
"They're definitely paying for the show as well," said Ed Rollason, the bar's manager.
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The A-list bar claims to be in the top 5 in the world for sales of Crystal champagne
A property developer, who is among the first to order the drink, says it's a christmas present for his girlfriend.
"I just thought it would be a nice thing to do for her. She has so many other things."
Asked if he doesn't have anything better to do with £35,000, he said: "It's about the same as a holiday, isn't it?"
Movida is known for it's extravagance. It claims to be the "world's biggest supplier of Don Perignon" and boasts sailing "effortlessly into the Top 5 in the world for their sales of Crystal champagne."
Less than a quarter of workers could afford the fancy beverage, even if they saved every penny for a year.
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The Movida has hosted private parties for celebs including Kylie and Dannii Minogue, Jordan and Peter Andre
Many received the news as further proof of the irresponsibility of the super-rich.
Labour MP Sion Simon said: "It's like sticking two fingers up at the rest of society.
"You might as well set fire to your money in front of those less well-off.
"It's a very deliberate way of saying 'We are not part of the same country as you.'"
Social commentator Peter York agreed: "It is so gauche, so crashingly crass, that everyone else will see the buyers as barely literate, as one step up from a potato.
"It will be one of those things that unite both the middle class and the old rich in a belief that the super-rich come out of some kind of primeval ooze."
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